Get Ready! This event will see our Amazon employees from all functions – who are Agents, SMEs & Tech folks, gather, brainstorm on ideas, write code and create software projects that are a working POC.

How does this align to our strategy, priorities and core values?

Business Priorities: Protecting and growing our core business by enhancing our offerings.

EVP: An opportunity for people to work on interesting projects

Values: Entrepreneurial spirit.

Why focus on Innovation Councils & Open innovation methodology?Majority of our ideas come from within the organization from Employees and Open innovation methodology creates more solution without limitations hence creates a huge pipeline of ideas waiting by our Product teams.

Customer Effort Reduction
Seller Effort Reduction (SPS)

Business Model Canvas



Business Model Video

Hey Genius we're here to help you grow!

It’s not about money. It’s about the people you have,how you’re led, and how much you get it. “and how we can SPARK CURIOSITY!

“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D.


1st Prize


2nd Prize

Onleplus 6

3rd Prize

Mi Smart TV


Listed questions and answers

A You can register for the event by visiting the Think box portal register page.

You must use your Sutherland email-id for registration.

You must develop the application on your local system and submit it on Think Box portal in tar/zip file format along with instructions to run the application and source code.

The entire idea need not be fully implemented however, the submission should be functional so that it can be reviewed by the judges.

You must develop the entire software application on your local system and submit it on Think Box portal in tar/zip file format along with instructions to run the application and source code.

No, one need to be logged in to Think Box portal or be online for the entire duration. You can develop the application on your local system based on the given Business problem and then submit it on Think Box portal, on the Submit your Idea page.

There is no restriction to use any language, technology stack, or libraries. You can use any of them to create the desktop/web/mobile application.

If you want, you can submit a small presentation or video that demos your submission, however it’s not mandatory, and only good to have. In case you are one of the winners, you might be invited to demo your application at a physical event, details of which will be shared with sufficient notice.

Yes, it’s absolutely fine to submit just the prototype. If you use any database like MySQL or PostgresSQL you can also submit a database dump along with your submission. However, you are allowed to submit just the prototype.

Yes, all team members can login from their account and do application submission on Think Box portal

The developer/developers of the web/mobile application will have all rights and own the IP of the product. However, all code needs to be in public domain (open source) so that it can be evaluated by the judges.

  • You can do it from profile section on the portal. Create your own team. Team size should be 3 members

No. You cannot be part of two teams.

No. A team can work only on one business problem or idea.

You can submit your idea through the portal on Submit Your Idea.

No. Your idea has to be limited to the identified Business Problem

No. For your ideas to be shortlisted, your team must have 3 members.